How to Promote eLearning in Your Company?

eLearning has become an integral part of modern corporate training and education. However, some companies out there are still doing training in person, missing out on a huge opportunity eLearning presents – saving time and resources. 

If you happen to work at one of those companies, here are three key strategies for how to promote eLearning and get your company on board. 

How to Promote eLearning and Training in Your Organization? 

#1. Engage Employees: Let Them Build It

One of the most effective ways to promote eLearning is to get your employees involved in the creation process. Take the example of one of our clients – Merit Aluminum Products, a company that created an entire task force consisting of employees and leadership to design its eLearning program. 

There are two significant advantages to this approach:

• Quality eLearning: When your employees are part of the creation process, the e-learning program is more likely to meet their specific needs. After all, they are the learners. Their involvement ensures that the content is relevant, engaging, and valuable.
• Word-of-Mouth Promotion: Engaged employees become advocates. When they are excited about the e-learning program, they naturally encourage their colleagues to get involved. It's like having an internal marketing team.

Related Read: 8 Types of eLearning Methods for Corporate Training

#2. Promote New Behaviors: Use eLearning as the Answer

A simple yet effective way to promote eLearning in your company is to change the way you respond to employee questions. Instead of immediately providing answers, direct employees to the relevant section in your eLearning program where they can find the information they need. 

This approach serves two purposes:

• Cultivating New Habits: Encouraging employees to seek answers within the e-learning program helps establish new behaviors. Over time, they will develop a habit of turning to the program for information, which promotes its usage.
• Natural Promotion: When employees share the idea of using the e-learning program to find answers with their colleagues, it creates a viral effect. It's like spreading the word, leading to more widespread adoption.

Related Read: What Learning Objectives are Compatible with eLearning?

#3. Effective Email Marketing: Make it About Their Pain Points

Sending out emails about your eLearning program can be a potent promotional tool if done correctly. Rather than focusing on the program itself, address the pain points or challenges your employees face. 

Create email subject lines that resonate with their concerns. For instance, "How to Close More Deals" or "Reducing Sales Call Anxiety." 

By doing this, you accomplish two things:

• Increased Engagement: Employees are more likely to open and engage with emails that speak to their challenges. They see the content as relevant and helpful.
• Strategic Linking: In the email, provide links to specific modules or sections in your eLearning program that address the mentioned challenges. This approach guides employees to the program in a way that feels natural.

Related Read: DIY vs. Done for You Course Creation vs. Hiring an Online Course Creation Consultant?

Conclusion

In conclusion, promoting eLearning in your company is all about engagement, changing behaviors, and effective email marketing. Engage employees in the creation process, encourage them to turn to the e-learning program for answers, and send emails addressing their pain points. With these strategies, you'll see increased adoption and success in your e-learning initiatives.