How to Repurpose Your Online Course Content for Marketing (Top Repurposing Tips)

 The content you’ve already developed is a valuable asset that can be repurposed into powerful marketing materials. Instead of constantly creating new content from scratch, you can maximize what you already have to attract new students and grow your brand. This blog post, and video embedded above (and linked here) outlines three effective strategies to transform your online course into a marketing powerhouse.

1. Turn Course Content into YouTube Videos

YouTube is an excellent platform for reaching new audiences because its users are actively searching for solutions. By repurposing your course content into engaging YouTube videos, you can expand your reach and establish authority in your niche.

How to Do It Effectively:

• Select Key Lessons: Choose lessons that provide valuable insights without giving away your entire course.

• Optimize for YouTube: Add engaging titles, descriptions, and thumbnails to increase visibility.

• Include a Call-to-Action (CTA): Direct viewers to sign up for your course, download a lead magnet, or join your email list.

For example, educational platforms like Health Ed Solutions have successfully used YouTube to market their courses. They create short, engaging videos that direct viewers to their full course offerings, effectively turning YouTube subscribers into paying customers.

2. Create Tailored Video Content for Different Audiences

Rather than uploading course videos as-is, tailor them for different audiences by adding personalized intros and outros with clear CTAs. This ensures that your content speaks directly to viewers’ needs while guiding them toward your course.

Steps to Implement:

1. Record a Custom Intro: Address viewers' pain points and introduce a free resource, such as a downloadable guide or webinar.

2. Present Course Content: Use a trimmed-down or modified version of your lesson.

3. Wrap Up with a CTA: Encourage viewers to take the next step, such as enrolling in your course or signing up for a free trial.

This approach makes your content feel fresh and relevant while strategically leading viewers into your sales funnel. It also allows you to experiment with different messaging to see what resonates best with your audience.

3. Leverage Content Repurposing Tools Like Kajabi (Grab your 30-day free trail here)

If you want to make content repurposing seamless, platforms like Kajabi’s Creator Studio can simplify the process. Kajabi allows you to extract short video clips, generate transcripts, and turn lessons into blog posts, making it easy to distribute your content across multiple platforms.

Ways to Repurpose with Kajabi:

• Convert Video Lessons into Blog Posts: Blog content improves SEO and attracts organic traffic.

• Extract Short Clips for Social Media: Post bite-sized insights on Instagram, TikTok, and LinkedIn.

• Generate YouTube Descriptions and Captions: Improve discoverability with optimized metadata.

By using Kajabi’s built-in tools, you can ensure that your marketing materials remain consistent and high quality without investing additional time in content creation.

Final Thoughts

Repurposing your online course content is one of the smartest ways to extend its impact. Instead of letting your course sit idle, use these strategies to attract new students and grow your brand. Start by selecting key lessons to share on YouTube, tailoring videos for different audiences, and leveraging tools like Kajabi to streamline your content repurposing.

And if you are interested in an all in one business management system that will help you run your entire online business, market, sell, and repurpose your online course content, I highly recommend that you grab your 30-day free trial of Kajabi and as a bonus I will also give you my free online course - Kajabi Made Simple.