How to Use Kajabi Analytics to Grow Your Online Course Business (Kajabi Analytics Tutorial)

Kajabi is one of the most powerful tools for course creators, coaches, and digital entrepreneurs who want to build and scale an online business. But while many users focus on content creation, product setup, and email automation, they often overlook one of Kajabi’s most valuable features... its analytics.

In this Kajabi analytics tutorial blog post (and in the video linked here and embedded above), I am going to walk you through exactly how to use Kajabi analytics to grow your online course business. Whether you are using Kajabi as a course platform for customers, a training tool for internal teams, or both, understanding how to track key metrics will help you make smarter decisions, serve your learners more effectively, and ultimately increase your revenue.

Make sure to grab your 30-day free trial of Kajabi here and I will also throw in some amazing bonuses to help you start making money using Kajabi before you even have to start paying for it.

Why Kajabi’s Analytics Matter

Analytics are the heartbeat of any thriving online course business. You can create the best content in the world, but if you do not know what is working and what is not, you will struggle to grow. Kajabi gives you access to a variety of data points that help you understand how your offers are performing, how engaged your learners are, and where your traffic is coming from.

Kajabi is unique in that it functions both as an external learning management system (where you sell and deliver courses to customers) and as an internal system to train team members. This dual role is one reason why its analytics are so versatile. If you are using Kajabi for both, it becomes essential to understand how each type of use case impacts the data you need to pay attention to.

Three Core Areas to Track in Kajabi

Kajabi breaks down analytics into three main areas: the analytics tab, the insights tab under contacts, and the email marketing metrics. Each of these areas serves a different purpose and offers distinct data sets that can help you make strategic decisions.

The analytics tab gives you a high-level view of revenue, opt-ins, page views, product progress, offers sold, and affiliate performance. The insights tab shows you user-level engagement and email list health, while the marketing section allows you to track open rates, click-throughs, and unsubscribes for both individual emails and automated sequences.

How to Use the Analytics Tab Effectively

Once you log into Kajabi, navigate to the analytics tab. This is where you will find some of the most actionable data for growing your course business. One of the first things to look at is net revenue. This metric shows how much money your business has generated over a specified time period. You can view revenue over the past 28 days, the last month, or even all time. Kajabi also allows you to drill down into which offers generated the most revenue and on which days.

Tracking your net revenue helps you identify successful promotions, measure the effectiveness of your marketing campaigns, and assess seasonal trends. If you ran a seven-day launch for a course and see a spike in the revenue graph, you know the campaign landed well. If the graph stays flat during a promo push, you might need to revise your offer or messaging.

Another critical metric in the analytics tab is opt-ins. This tells you how many people have submitted their email through your forms and landing pages. Knowing which lead magnets and opt-in forms are driving the most email signups can help you double down on the ones that work and refine or replace those that do not.

Analyzing Page Views and Website Traffic

The page views section of the analytics tab helps you understand which parts of your Kajabi site are getting the most traffic. It breaks down unique viewers versus total views and shows you which blog posts, landing pages, and sales pages people are visiting most often.

This data is pure gold when used correctly. If your blog is driving tens of thousands of views per month but those visitors are not converting into leads or buyers, it may be time to add better calls to action, improve your opt-in offers, or rework your sales funnel. Conversely, if a sales page is getting heavy traffic and converting well, that is a page you may want to amplify through paid ads or affiliate promotions.

Product Progress: Measuring Course Engagement

One of the more overlooked metrics in Kajabi is product progress. This allows you to see how much of a course your learners have completed. For external learners (your customers), it helps you understand whether your content is keeping people engaged. For internal learners (your team), it offers a way to track training completion and tie course engagement back to real business outcomes.

Let’s say you are using Kajabi to train your sales team and you want to improve close rates. You can compare course progress data to key performance indicators such as deals closed per month. If you notice that performance improves as team members engage with the content, it is a sign that the training is effective. If performance is flat despite high completion rates, the content may need revision. And if performance is poor and course progress is nonexistent, you likely need to incentivize participation.

This is how Kajabi analytics can move beyond vanity metrics and into performance-based decision making.

Insights: Understanding Contact and Customer Activity

The insights tab, located under the contacts section, gives you a birds-eye view of your list’s health. You will see total contacts, new signups over the past 30 days, and how engaged your audience is. Kajabi segments your contacts into four groups: all contacts, active, unengaged, and inactive.

These labels are not just for show—they are practical tools. You can use them to clean your email list, re-engage cold leads with tailored campaigns, and better understand what percentage of your list is truly active. In turn, this can improve your email deliverability and boost open rates.

Email Campaign Performance

If you are running any type of email marketing through Kajabi (and you should be), then checking your email campaign metrics is non-negotiable. You can access this data by navigating to the marketing tab and clicking on email campaigns. Here you can see open rates, click rates, unsubscribes, and delivery stats for both individual emails and sequences.

For example, I track how my free masterclass email funnel performs by reviewing open and click rates across each email in the sequence. If a particular email has an open rate below 20 percent or a click rate under 2 percent, I might rewrite the subject line or adjust the call to action. Over time, these small tweaks add up to a much more effective funnel.

Using Analytics to Reduce Refunds

Another underrated use of Kajabi analytics is managing refunds. If someone requests a refund, I always check their course progress first. This helps me understand what they did or did not engage with. In one case, a customer skipped straight to the module on learning management systems, realized I did not cover their preferred platform, and asked for a refund. By checking their product progress, I was able to identify the issue quickly and update my course positioning to prevent similar misunderstandings in the future.

Even when your refund policy is no questions asked, it pays to know why people are asking. Kajabi’s product progress metrics give you a concrete way to connect user behavior with refund patterns and improve both your messaging and your content.

Final Thoughts: Why Kajabi Analytics Deserve Your Attention

If you are serious about growing your online course business, then Kajabi analytics are not optional. They are essential. By regularly checking your revenue, opt-ins, page views, product progress, email stats, and audience insights, you empower yourself to make data-informed decisions that directly impact your growth.

Best of all, Kajabi makes these tools accessible. You do not need to be a data analyst to get value from them, you just need to log in, look at the right numbers, and let the insights guide your next steps.

If you do not already have Kajabi, I highly recommend starting with the 30-day free trial using my link. You will also get access to my free Kajabi Made Simple course, which will walk you through setup and strategy step by step so you can start making money even before your trial ends.