Kajabi vs. Pipedrive for Customer Relationship Management

Did you know that you can use Kajabi for customer relationship management? As a company that offers a combination of services and digital products, at one point in our business we asked ourselves if we could eliminate the need to use Pipedrive and track all customer relationships in Kajabi only. This blog post is the result of such an investigation. 

Related Read: Is Kajabi Worth It? We’ve Created a Course In Kajabi, And Here is What We Found

Pipedrive vs. Kajabi for Customer Relationship Management

Before diving into the comparison, let's briefly introduce both platforms. 

Kajabi is an all-in-one business management system that focuses on hosting online courses, online communities, and other digital products. 

Kajabi's CRM is tailored for digital product sellers and online businesses. It offers basic functionalities such as contact management, insights, and assessments. Kajabi emphasizes simplicity, making it easy for users to navigate and utilize its features.

On the other hand, Pipedrive is a robust CRM (Customer Relationship Management) software designed to streamline sales processes and manage customer interactions.

Pipedrive stands out with its extensive customization options and intuitive interface. It allows users to track deals, manage contacts, and visualize sales pipelines effortlessly. Pipedrive's robust features make it a preferred choice for sales teams and service-based businesses.

Let’s compare Kajabi and Pipedrive based on the contact management capabilities, deal tracking, and pricing. 

#1. Contact Management


Adding a new contact in Kajabi is straightforward. Users can manually input contact details or import them via CSV files. Kajabi's CRM focuses on digital relationships, offering features like tagging, email subscriptions, and basic insights.


Pipedrive excels in contact management with its versatile options. Users can add contacts, companies, deals, and activities seamlessly. Custom fields and tags allow for detailed categorization, while the visual pipeline provides a clear overview of each contact's journey.

#2. Deal Tracking Comparison


While Kajabi's CRM lacks visual deal tracking, it compensates with tags and labels. Users can organize contacts based on deal stages and probabilities. However, tracking activities and interactions requires manual input and notes.


Pipedrive shines in deal tracking with its visual pipeline. Users can create deals, assign probabilities, and monitor progress effortlessly. Customizable stages and labels offer clarity, while automated reminders ensure timely follow-ups.

#3. Pricing Comparison


Kajabi's pricing structure includes features like CRM, email marketing, and course hosting. While it may seem expensive compared to standalone CRMs, it offers a comprehensive suite of tools for online businesses.


Pipedrive's pricing is based on per-user subscriptions, making it ideal for teams. It offers different tiers with varying features, allowing businesses to choose the plan that suits their needs and budget.


Choosing between Kajabi and Pipedrive depends on your business requirements and preferences. If you prioritize simplicity and all-in-one functionality for digital products, Kajabi is an excellent choice. However, if you need robust sales management features and customization options, Pipedrive may be more suitable.

Ultimately, evaluating your business goals and workflow is crucial in making the right decision. Whether you opt for Kajabi, Pipedrive, or a combination of both, ensuring seamless customer relationship management is essential for driving growth and success.

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