The Power of Credibility: Reviews vs. Testimonials vs. Social Proof

Every business nowadays needs a strong online reputation. Data shows that 93% of consumers read online reviews before making a purchase. They also read testimonials and look for social proof that your company is trustworthy, and your product is high-quality. If you are looking to sell courses online or attract top employees to your company by developing eLearning, taking charge of your online presence is crucial.  

What is the difference between a testimonial vs a review and social proof? In this article, we talked to Anthony - CEO of Reputation Resolutions, about the key differences between these concepts.

Reviews vs. Testimonials vs. Social Proof: What’s The Difference? 

#1. Social Proof

Social proof is the term used for the phenomenon where people base their behavior on others’ actions to display correct behavior. In terms of an online business, social proof occurs when a customer is influenced by the reviews and recommendations of other customers. In many cases, social proof is the first impression you make on the world. 

This is why many online businesses display positive customer reviews on their websites. However, social proof is not always accurate. For instance, a business may have a two-star review and still be a good place to eat. It’s because customers tend to leave reviews when they are unhappy more than when they’re satisfied. This is why it’s so important for businesses to know how to manage their online presence and reputation. 

Social proof is more than just reviews; it relates to your online identity. Basically, social proof is made up of testimonial vs review, combining both elements. 

#2. Review vs Testimonial – A Closer Look at Reviews

When you consider reviews vs testimonials, you have to remember they are similar but separate. You will find reviews on third-party sites such as Google, Glassdoor, or Yelp. They are associated with online profiles and star ratings, but there is a third-party involved. These parties work to authenticate the reviews to ensure they are not false or defamatory in nature. 

When you search for reviews or Google your name, these are the results that pop up. The largest difference in review vs testimonial is that third-party sites host the reviews. 

#3. Testimonials vs Reviews – A Closer Look at Testimonials 

Testimonials can prove to be crucial when you’re selling your course. When you consider testimonials vs reviews, remember there is no third-party involved with testimonials. These pieces are what you want to heavily promote on your social media profiles and websites. Testimonials are comments, mentions, and VideoAsks from customers who tried your product or service that you can capture and display on digital properties you own. 

When It Comes to a Testimonial vs Review: Cultivate a Positive Culture

When business owners and content creators think of reviews and testimonials, they expect them to pile up without any effort, but in reality, you need to work for them. When working to create the best social proof, you want to have a balance of reviews vs testimonials. Make sure your website has screenshots of emails, LinkedIn reviews, Google and Yelp reviews, as well as any video clips. 

When someone leaves a comment or email, immediately interact with that person. Thank them for their comment and see if they're willing to leave you a review or testimonial. More often than not, they will absolutely be willing to support you because you've provided them with value.

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