Unlock Kajabi's Marketing Automation: Email Sequences, Forms, and Real-World Applications

If you haven't explored Kajabi's marketing automation features yet, now is the time. In this blog post, and the video embedded above (and linked here) I will walk you through how Kajabi's powerful automation capabilities can enhance your marketing strategies and help you automate your online business.

And I want you to be able to follow along as I go, therefore, I am offering you a 30-day free trial of Kajabi and as an additional bonus, free access to my course - Kajabi Made Simple to help you get everything setup in Kajabi from scratch so you can start running your business and serving your customers as soon as possible with Kajabl (grab your 30-day free trial and free course here).

Overview of Kajabi's Marketing Features and Automation

Kajabi has established itself as a comprehensive platform for marketing online businesses effectively. A key component of its offering is marketing automation, which helps streamline outreach efforts and customer engagement. The platform's marketing tools include email campaigns, funnels, automations, events, and forms—all essential elements for a well-rounded marketing strategy.

However, the true power of Kajabi lies in its email campaigns and automation features. These tools enable seamless, automated marketing experiences that nurture leads, engage customers, and drive conversions. Let's explore how to make the most of these features.

I highly recommend that you watch the video embedded above (and linked here) to learn exactly how to do all of this automation in real-time.

Automated Email Campaigns in Kajabi

Email campaigns play a crucial role in audience engagement. Kajabi provides two types of email marketing tools: email broadcasts and email sequences. While broadcasts are great for one-time updates or announcements, sequences allow you to set up a structured flow of emails delivered over time.

For example, when a user signs up for a masterclass, they can be automatically enrolled in a strategically timed series of emails using Kajabi's email sequences. This feature is invaluable for sales funnels, onboarding new customers, and encouraging user interaction.

Collect Email Addresses and Customer Data with Kajabi Forms

Forms may seem simple, but they are fundamental to gathering essential information and triggering automated processes. In Kajabi, forms initiate automation workflows. For instance, when someone registers for a free masterclass, their form submission can trigger a sequence of events—such as sending a confirmation email, adding them to an email list, and enrolling them in an onboarding sequence.

Kajabi's Automation Hub

Kajabi's automation hub is where strategy meets efficiency. Every automation you create is stored in one central location, making it easy to track and manage them. While the system lacks a dedicated organizational structure, its intuitive design allows quick access to all active automations.

One of the most valuable uses of automations is setting up evergreen sales funnels. These funnels ensure that every new subscriber follows a structured nurturing journey, receiving curated content over days or weeks. Once set up, the system runs continuously, converting leads into paying customers with minimal manual effort.

Real-World Applications: Three Powerful Examples

To truly understand the potential of Kajabi's automation features, consider these three real-world applications:

1. Evergreen Sales Funnel

With an evergreen funnel, new subscribers automatically enter a structured sequence that nurtures them through the sales process. By continuously engaging new leads with valuable content and offers, this automation ensures consistent conversions and customer retention.

2. Certification Renewal Reminders

If your course offers certifications that expire after a certain period, automating renewal reminders is a smart strategy. By enrolling customers in a reminder sequence, you can send targeted emails prompting them to renew before their certification expires, increasing retention and revenue.

3. Quiz Retake Automation

For online courses, automating quiz retakes can maintain engagement and improve learning outcomes. If a student fails a quiz, an automation can revoke course access and offer a discounted retake option, ensuring they stay motivated while generating additional revenue.

Final Thoughts

Kajabi's automation features offer an incredible opportunity to streamline marketing efforts, saving time and resources while maintaining strong audience engagement. By leveraging email campaigns, forms, and automations, you can build an efficient marketing system that drives growth and enhances customer satisfaction.

Now, I highly recommend that if you haven't already, you should watch the video embedded above (and linked here) to learn exactly how to do all of this automation in real-time.

And when you're ready to take your marketing strategy to the next level, grab your 30-day free trial of Kajabi and free course here.

Kajabi isn't just a tool; it's a strategic partner in scaling your business.