5 Best Digital Products to Sell Online in 2023

digital products

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Selling digital products online is a convenient way to make money without having to leave your home. As a bonus, many digital products require you to create them once but can be sold indefinitely. With the right model, you can even turn those digital products into passive or semi-passive income. Let’s look at what types of digital products are the best to sell online in 2023. 

#1. Online Courses

As we focus on eLearning, it should come as no surprise that we feel the best digital products to sell online in 2023 are online courses. You can create an online course and sell it over and over again. Even if you include additional support, such as limited one-on-one coaching or group coaching, as part of the course, the bulk of the work will only need to be done once.

Conveniently, there are plenty of tools to help you create and sell your course online. We strongly recommend Kajabi. It is a learning management system that also has the tools you need to market and sell your course.

#2. Membership Sites

We mentioned that you might want to include one-on-one coaching as part of your online course, and this leads us to another great digital product to sell – membership. Membership sites are an incredible opportunity, especially if you can provide your clients with great value.

By creating a membership site, you can easily add a coaching element to your digital products. But you can do much more than this. You can also create a community online, which further encourages people to keep their membership and use your other products, whether those are courses, eBooks, or even branded merchandise.

A bonus of membership sites is that you can create them for nearly any industry. You just have to deliver value to your clients. And while having a website is ideal, you can even get started on Facebook or similar platforms.

Of course, another bonus is that most membership sites have subscription models. This way, you get a steady income flow from people renewing memberships every month.

#3. eBooks or Guides

Another very easy to create the best digital products to sell online in 2023 is eBooks or digital guides that solve a particular problem. These can be as simple as a PDF, or you can format the book so it can be read via eReaders and apps.

When it comes to eBooks and guides, remember that you may not always want to sell them. You can also give them away for free and use them as lead magnets. Get email addresses in exchange for the free PDF, and then put people in your sales funnel to get them to buy your online course or other digital product. eBooks can also be enhanced by affiliate links to provide you with additional income. 

#4. Software as a Service

If you have software development skills, you can also consider selling software as a service (SaaS). Depending on the software you create, you can easily sell it to people for $5, $10, or even more every month. Like membership sites, SaaS can give you a repeated, consistent income stream.

To be successful in selling software as a service, you will need to offer something unique in some way. Get creative and play to your strengths. For the best results, try to see where there is a gap in the market of SaaS and fill it.

#5. Digital Art

The best digital products to sell online in 2022 also include digital art. If you are creative, you can create digital art, NTFS, or even music and sell them as well. 

For digital art, you can sell digital files directly to your customers or upload them to one of the print-on-demand websites that will print your items on shirts, mugs, and more. While you won’t be technically selling a digital product in that case, it’s very hands-off and easy to set up. 

If you want to keep things digital, sell your art as a phone wallpaper or an avatar for a game or social media page. Sell your music as a ringtone or as an MP3.


Selling digital products can be a savvy business model with low overhead costs. Online courses are an excellent product to sell. Not only can you make money doing so, but sharing their knowledge and experience is very rewarding for many people. You can also consider membership sites, eBooks, software as a service, digital art, or music.

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