Corporate Video Production Process: Creating Effective Training Videos

Corporate training videos play a crucial role in imparting knowledge and skills to employees. By understanding the corporate video production process and incorporating the right strategies, you can create impactful training videos that address your learners' needs. In this guide, we will explore four essential steps to help you produce perfect corporate training videos that resonate with your employees. 

Step By Step Process For Employee Training Video Production: 

Step #1: Identify Your Learners' Biggest Challenges

Instead of focusing solely on what you want to teach, prioritize understanding your employees' desired outcomes and challenges. By identifying and solving their biggest pain points, you can create training videos that directly address their needs. Remember, when you provide solutions to your learners' challenges, you also benefit by overcoming organizational obstacles.

Related Read: Employees Aren’t Lazy: The Impact of Training on Employee Motivation and Retention

Step #2. Break Down Challenges into Subtopics

To simplify the training process, break down your learners' challenges into three to five subtopics. While you may have an extensive list of challenges, pinpoint the urgent "emergency room" pain points that require immediate attention. By focusing on a select few subtopics, you allow your learners to digest and apply the training content easily. This approach maximizes the return on investment (ROI) for your training efforts.

Related Read: How to Design Efficient and Effective eLearning?

Step #3. Determine the Best Training Video Types

To cater to different learning preferences and optimize engagement, select the most suitable training video types for each subtopic. Consider options such as:

• Screen Capture Videos: Ideal for demonstrating software processes or showcasing online tools.
• Animated Videos: Bring concepts to life through visually appealing and interactive animations.
• Lightboard Videos: Use a transparent board and neon markers to explain complex ideas while maintaining eye contact with the camera.
• Green Screen Videos: Incorporate special effects and immersive backgrounds to enhance the learning experience.
• Show and Tell Videos: Provide step-by-step instructions or demonstrations to guide learners through specific tasks.

Evaluate the benefits and effectiveness of each video type based on your learners' needs and the content being presented. For further guidance on selecting the right training video types, download our free cheat sheet: “How to discover the best type of training video for you and your Learners in 5 minutes or less.”

#4. Collect Ongoing Learner Feedback

Continuous feedback from your learners is crucial for improving the effectiveness of your training videos. Encourage learners to provide feedback throughout the course rather than waiting until the end. Strategically incorporate opportunities within the training milestones to collect feedback and gauge their understanding, engagement, and satisfaction. Platforms like VideoAsk can help facilitate the feedback collection process seamlessly.

Related Read: How to Create Interactive Videos With VideoAsk

Conclusion

By following these four key steps in the employee training video production process, you can create compelling and effective training videos for your employees. Remember to prioritize your learners' needs, break down challenges into digestible subtopics, choose the most suitable video types, and collect ongoing feedback. Empower your organization with impactful corporate training videos that enhance employee knowledge and skills.