How To Build A Sales Funnel in LearnWorlds To Sell Your Online Courses (LearnWorlds Tutorial)

A well-structured sales funnel is crucial for online course creators looking to attract, nurture, and convert leads into paying students and LearnWorlds offers a tools to design and automate this process so you can sell courses on autopilot. In the video (linked here and embedded above), also outlined in this blog post, I'll share with you how to build a high-converting sales funnel in LearnWorlds, helping you scale your online education business efficiently.

Now, I before we get started, I am offering you a 30-day free trial of LearnWorlds and a bonus online course - LearnWorlds Made Simple built to help new LearnWorlds users set up your LMS from scratch to sell more online courses to your learners without needing any technical or online course knowledge (click on my link here).

What Is a Sales Funnel?

A sales funnel is the step-by-step process that guides potential students from awareness of your online courses and eLearning programs to enrollment. In LearnWorlds, you can create an automated, evergreen sales funnel that consistently generates leads and converts them into students with minimal ongoing effort.

Stages of a Sales Funnel:

1. Awareness – Attracting potential students.

2. Interest – Engaging them with valuable content.

3. Decision – Encouraging enrollment.

4. Action – Converting leads into paying students.

Step 1: Create a Lead Magnet (or Free Gift)

A lead magnet is an irresistible freebie that entices potential students to join your email list. It could be a free mini-course, video training (like my free MasterClass) a guide, or even a cheatsheet.

Tips for an Effective Lead Magnet:

• Solve a specific problem.

• Deliver quick value.

• Be relevant to your paid course offerings.

Use LearnWorlds’ built-in tools to create and deliver your lead magnet efficiently.

I highly recommend that you watch the video embedded above (and linked here) so you can see step-by-step how I do all of this in LearnWorlds.

Step 2: Build a High-Converting Landing Page for Your Lead Magnet

Your landing page should be designed to maximize signups for your lead magnet. LearnWorlds makes it easy to build engaging, mobile-friendly pages with drag-and-drop functionality.

Key Elements of a Landing Page:

• A compelling headline.

• Engaging visuals.

• Clear and concise copy.

• A strong call to action (CTA).

• Minimal form fields to encourage sign-ups.

I highly recommend that you watch the video embedded above (and linked here) so you can see step-by-step how I do all of this in LearnWorlds.

Step 3: Set Up an Automated Email Sequence

Once a visitor opts in, an email sequence nurtures them toward purchasing your course. LearnWorlds integrates with email marketing tools like Mail Chimp and ActiveCampaign to streamline this process.

Effective Email Sequence:

1. Welcome Email – Deliver the lead magnet and introduce yourself.

2. Value Email – Provide additional insights related to your course topic.

3. Social Proof Email – Share testimonials and success stories.

4. Sales Email – Present a limited-time offer to encourage enrollment.

5. Follow-Up Email – Remind them about the offer and address objections.

I highly recommend that you watch the video embedded above (and linked here) so you can see step-by-step how I do all of this in LearnWorlds.

Step 4: Optimize Your Sales Page to Sell Your Online Course(s)

A well-optimized sales page is crucial for converting leads into students. LearnWorlds enables you to create high-converting sales pages with testimonials, course previews, and payment options.

Sales Page Best Practices:

• Use persuasive copywriting.

• Showcase student testimonials.

• Include a clear pricing structure.

• Offer a money-back guarantee.

I highly recommend that you watch the video embedded above (and linked here) so you can see step-by-step how I do all of this in LearnWorlds.

Step 5: Automate and Scale Your Funnel

Once your funnel is set up, automation ensures a hands-free sales process. LearnWorlds provides analytics and tracking tools to measure performance and optimize accordingly.

Ways to Scale Your Funnel:

• Leverage paid ads to drive traffic.

• Implement referral programs.

• Continuously test and optimize landing pages and emails.

I highly recommend that you watch the video embedded above (and linked here) so you can see step-by-step how I do all of this in LearnWorlds.

Final Thoughts

Building a sales funnel in LearnWorlds can help you attract and convert students on autopilot. By creating an effective lead magnet, optimizing landing and sales pages, and setting up a strong email sequence, you’ll have a system that works for you 24/7.

Remember to grab your 30-day free trial of LearnWorlds and get access to my bonus course - LearnWorlds Made Simple (click here).