How to Create a Video Podcast from Scratch Using Descript AI

Whether you want to establish a personal brand or share your expertise with a broader audience, launching a video podcast can be an exciting yet daunting endeavor. I personally run my own podcast called the "Athlete with Asthma Show" and it is both the most fun and fulfilling thing that I do professionally. And with the right tools—like Descript (grab your free trial here)—you can streamline the entire process. In this blog post and in even more practical detail in the video embedded above (and linked here) , I will walk you through each step, from recording to publishing, ensuring your podcast reaches its full potential.

1. Getting Started with Descript

Descript is an all-in-one AI driven audio and video editing platform that simplifies content creation. I highly recommend that you grab your free trial of Descript here and join me for my step-by-step tutorial in the video embedded above (and linked here). This allows you to explore its features before committing to a subscription. Descript's intuitive interface makes it accessible even for those with no prior editing experience.

2. Recording Your Podcast Episode

There are two primary ways to record your podcast:

• Direct Recording: Record live within Descript, which automatically integrates your audio and video for seamless editing.

• Upload Pre-Recorded Content: If you’ve recorded your episode using another device or software, simply upload your file to Descript to start the editing process.

3. Editing Made Easy with AI

Editing can be time-consuming, but Descript’s AI-powered tools make it effortless:

• Transcription-based editing: Convert speech into text, enabling you to edit by modifying the transcript.

• Filler word removal: Instantly eliminate “um,” “uh,” and other verbal crutches with a single click.

• Studio sound enhancement: Improve audio quality using Descript’s advanced sound engineering tools.

4. Creating Video and Audio Versions

Once you’ve finalized your edits, generate both video and audio versions of your podcast. This allows you to publish on multiple platforms, from Apple Podcasts and Spotify to YouTube, maximizing your audience reach.

5. Repurpose your podcast into Shorts

Social media is a crucial tool for audience growth (well, using a platform like YouTube is at least). Descript enables you to create short, engaging snippets from your episodes, which you can share on TikTok, Instagram Reels, and YouTube Shorts. These bite-sized clips serve as teasers, drawing in new listeners to your full-length content.

6. Adding Professional Touches

To create a polished and cohesive podcast, consider incorporating:

• Intro and Outro Segments: Maintain brand consistency with custom music and voiceovers.

• Mid-Roll Promotions: Insert ads or calls to action to monetize your podcast and provide additional value to listeners.

7. Publishing on Your Preferred Platforms

Once your episode is ready, distribute it using a hosting service. Kajabi is an excellent choice for creators looking for an all-in-one business solution. It provides seamless hosting, marketing tools, and monetization options, making it an ideal platform for launching your podcast. I personally use Kajabi to run both of my online businesses, eLearning Partners, and Athlete with Asthma (including the "Athlete with Asthma Show" podcast) and I want you to be able to try it out as well. Therefore, I am offering you a 30-day free trial of Kajabi and my bonus course - Kajabi Made Simple absolutely free by using my link (click here).

8. Optimizing Descriptions and Chapters

A well-crafted podcast description can boost engagement and improve discoverability. Descript helps generate detailed show notes and timestamps, allowing listeners to navigate your content easily. These enhancements improve searchability and retention.

9. Encouraging Engagement and Building an Audience

Success in podcasting goes beyond content creation—it requires active audience engagement. Encourage listeners to subscribe, leave reviews, and interact with your content. These small actions significantly impact visibility on podcast directories and search rankings.

Final Thoughts

Starting a video podcast might seem overwhelming, but with Descript, the process is streamlined and accessible. From recording and editing to publishing and promotion, Descript equips you with the tools to create high-quality content efficiently. If you’re ready to share your voice with the world, take advantage of the free trial of Descript I can offer you here and begin your podcasting journey today.