How to Create Free On-Demand Video Trainings (Create a Masterclass, Workshop, or Webinar)

Whether you're developing a masterclass (like this one), webinar, or online workshop, an effective video training session should provide real value while seamlessly fitting into your sales funnel. In the video embedded above (and linked here) and in this blog post, I share with you step-by-step instructions on how to create a valuable and profitable on-demand video training to serve your customers and your business. 

And, I highly recommend that you check out my free MasterClass "How to develop your online course in less than 90 days" and Learn the 3 Pillars that save our clients $10,000 instantly to get an idea of how to structure your own on-demand video training and see how I connect it to a powerful sales funnel.

Step 1: Define Your Goals and Audience

Before recording a single frame, determine what you want to achieve with your training. Are you aiming to build brand awareness, generate leads, or sell a product or service? Understanding your objectives helps shape the structure and content of your training. Equally important is identifying your target audience—knowing their needs, pain points, and skill levels allows you to tailor your material for maximum impact.

Step 2: Position Your Training in Your Sales Funnel

Your free video training should serve as a bridge to deeper engagement with your audience. Many businesses use these videos to introduce their paid offerings subtly. For example, a free masterclass might highlight key lessons from a premium course, giving participants a taste of the full experience while building trust and credibility. The key is to provide valuable insights without making the content feel like a sales pitch.

Step 3: Structure Your Training for Clarity and Engagement

A well-organized training session keeps viewers engaged and maximizes learning outcomes. Consider the following structure:

• Introduction: Explain who you are, why you’re qualified, and what viewers will gain from the session.

• Main Content: Break down the training into clear, digestible sections. Use a logical progression that builds on previous concepts.

• Interactive Elements: Incorporate exercises, prompts, or reflection questions to keep viewers engaged.

• Conclusion & Call-to-Action: Wrap up with key takeaways and guide your audience toward the next step—whether that’s signing up for a deeper program, joining a community, or applying what they’ve learned.

Step 4: Choose the Right Tools for Recording and Editing

High production value isn’t necessary, but clear visuals and audio are essential. Here are some recommended tools:

• Recording: Use Descript (Grab your free trial) or Zoom for screen recording with narration. A webcam adds a personal touch.

• Presentation Design: Canva and Google Slides help create visually appealing slide decks.

• Editing: Descript (Grab your free trial)  allows for easy editing by transcribing and letting you cut content like a document, making it beginner-friendly.

Step 5: Host and Distribute Your Training Effectively

The platform you choose should align with your goals. Consider:

• Kajabi: Ideal for integrating your training with landing pages, email marketing, and payment processing. Grab your 30-day free trial of Kajabi and my free online course - Kajabi Made Simple here to try it out for yourself.

• YouTube (Unlisted or Public): Great for exposure and easy sharing.

• Your Website: Embedding videos on a dedicated landing page gives full control over branding and lead capture.

• Social Media Teasers: Share snippets on Instagram, LinkedIn, or TikTok to drive traffic to the full session.

Step 6: Build Engagement and Relationships

A training video isn’t just about delivering content—it’s an opportunity to foster long-term engagement. Encourage interaction by:

• Offering a downloadable resource (e.g., a workbook or checklist)

• Including a comment section or discussion forum for Q&A

• Sending follow-up emails with additional insights and related content

Step 7: Seamlessly Transition to Your Paid Offerings

Free training can be a stepping stone toward deeper learning. To transition from free content to paid programs:

• Clearly differentiate free vs. paid offerings. Use distinct naming conventions (e.g., “masterclass” for free content and “workshop” for premium courses).

• Gently introduce your paid solutions. Mention them naturally in the training without pushing hard sales.

• Offer a limited-time incentive. Discounts or bonuses for early sign-ups can encourage conversions.

Final Thoughts

On-demand video training is an effective tool for establishing credibility, nurturing leads, and guiding your audience toward meaningful action. By providing valuable, well-structured content and strategically placing it within your business funnel, you can transform passive viewers into loyal customers. Focus on authenticity and education, and your training will serve as a powerful asset for both your audience and your brand.