How to Use Kajabi to Create and Launch a Podcast from Scratch

While starting a podcast from scratch may seem daunting, Kajabi simplifies the process by providing an all-in-one platform for hosting, distributing, and marketing your episodes (and you can run your entire online business using Kajabi as well). In this blog post (and in even more detail and practical application the video embedded above and linked here), I'll walk you through setting up and launching a podcast using Kajabi, ensuring it reaches major platforms like Spotify and Apple Podcasts.

And I want you to follow along; therefore, I am offering you a 30-day free trial of Kajabi and my bonus course, Kajabi Made Simple (just click here), for free to help you setup your business management system from scratch to sell more products and services without needing any technical knowledge.

Why Choose Kajabi for Your Podcast?

Kajabi is more than just a podcast host—it’s a comprehensive business management system that integrates seamlessly with your digital products (including, but not limited to, online courses and membership sites), marketing and sales tools. This makes it an ideal choice for educators, coaches, and entrepreneurs who want to leverage podcasting to grow their brand.

I personally use Kajabi to run both of my online businesses - eLearning Partners (this business) and my business Athlete with Asthma and my "Athlete with Asthma Show" podcast.

Step 1: Setting Up Your Podcast on Kajabi

I highly recommend that you watch the video embedded above (and linked here) to setup your podcast, step-by-step using Kajabi.

To create your podcast on Kajabi, follow these essential steps:

1. Sign Up for Kajabi – If you’re new to the platform, start with a 30-day free trial to explore its features.

2. Access the Podcast Feature – Once logged in, navigate to the “Products” section and select “Create a New Podcast.” If you’re migrating from another platform, use the “Import Podcast” option.

3. Choose a Podcast Title – Select a name that is both brandable and searchable. Descriptive titles like Athlete with Asthma effectively attract the right audience.

4. Complete Podcast Details – Enter essential information such as the host’s name, a concise and keyword-rich description, and the appropriate language and category for discoverability.

5. Select Public or Private Access – Decide whether your podcast will be available to all listeners or exclusively to subscribers.

6. Design Your Cover Art – A compelling thumbnail is crucial for attracting listeners. Use tools like Canva to create professional and visually appealing artwork.

Step 2: Recording and Editing Your Podcast

The quality of your podcast depends significantly on your recording setup and editing tools. Here’s how to ensure a polished final product:

1. Invest in Quality Equipment – A high-quality microphone, such as the Rode NT-USB, and a 4K webcam (if recording video) can elevate your production value.

2. Use Editing Software – Descript (try it out for free trial here) is an excellent tool for both beginners and professionals, allowing you to edit audio and video through transcript-based editing. Features like automatic filler-word removal and AI-powered enhancements make editing seamless.

3. Record with Clarity – Find a quiet space to record, and use pop filters to minimize background noise for a professional sound.

Step 3: Uploading and Distributing Your Podcast

Once your first episode is recorded and edited, it’s time to upload and distribute your podcast:

1. Upload Your First Episode – Before linking to external platforms, Kajabi requires you to publish at least one episode. Consider starting with a short trailer to introduce your podcast.

2. Generate Your RSS Feed – Kajabi provides an RSS feed link, which you’ll need to submit your podcast to major streaming platforms.

3. Distribute to Podcast Platforms – Register your Kajabi podcast with Apple Podcasts, Spotify, and other major directories using your RSS feed.

Step 4: Marketing and Growing Your Podcast

Creating a podcast is just the beginning—marketing it effectively ensures you build a loyal audience. Here are some essential strategies:

1. Optimize for SEO – Use relevant keywords in your podcast title, description, and episode summaries to improve discoverability on search engines and podcast directories.

2. Promote on Social Media – Share new episodes on platforms like Instagram, Twitter, and LinkedIn. Engage with your audience through polls, Q&As, and behind-the-scenes content.

3. Repurpose Content – Convert podcast episodes into blog posts, YouTube videos, and social media clips to reach a broader audience.

4. Leverage Email Marketing – Send out newsletters with episode highlights, key takeaways, and exclusive content to keep your audience engaged.

5. Encourage Reviews and Ratings – Ask listeners to leave reviews on Apple Podcasts and Spotify to boost credibility and visibility.

Step 5: Analyzing and Improving Performance

Kajabi provides built-in analytics to track your podcast’s performance. By monitoring listener engagement, episode downloads, and platform distribution, you can make data-driven decisions to enhance your content strategy.

Key Metrics to Track:

• Listener Demographics – Understand who your audience is and tailor content to their interests.

• Episode Performance – Identify which episodes perform best and analyze why.

• Retention Rates – Measure how long listeners stay engaged to refine future episodes.

Final Thoughts

Starting a podcast with Kajabi is a streamlined process, making it accessible for entrepreneurs, educators, and content creators looking to expand their brand. By following these steps—setting up, recording, distributing, marketing, and analyzing—you can launch a successful podcast that reaches the right audience and enhances your business.

Whether you're using podcasting as a content marketing tool or as a standalone product, Kajabi’s all-in-one platform ensures efficiency and scalability. Now, it’s time to hit record and share your message with the world.

I highly recommend that you watch the video embedded above (and linked here) to setup your podcast, step-by-step using Kajabi.

And remember to click here to grab your 30-day free trial of Kajabi and gain access to my bonus online course - Kajabi Made Simple)