How to Use LearnWorlds Analytics to Grow Your Online Course Business (LearnWorlds Tutorial)

As an e-learning consultant, I frequently advise clients on leveraging analytics to enhance their online courses and training programs. When you are building online courses, or learning experiences to sell, one of the best platforms for analytics-driven decision-making is LearnWorlds (grab your free trial and additional bonuses here). In this bog post and in the video embedded above (and linked here) I'll walk you through how to effectively use LearnWorlds analytics to grow your online course business, whether you're selling courses externally or training employees internally.

Why LearnWorlds analytics matter for your business

When selecting an LMS (Learning Management System), analytics play a crucial role in helping you make informed decisions. Even though, LearnWorlds is best for selling courses and learning experiences, it offers robust analytics for conducting internal training for employees as well. Understanding your use case is essential to effectively leverage these insights.

For businesses selling courses, analytics can identify how marketing strategies are performing, which courses attract the most students, and where sales might be lagging. Conversely, organizations using LearnWorlds internally can assess employee engagement, track progress against key performance indicators (KPIs), and evaluate the effectiveness of training programs. Regardless of your scenario, analyzing the right data will save you time, resources, and ultimately boost your bottom line.

Getting started with LearnWorlds analytics

The first step to harnessing LearnWorlds analytics is setting up your account. LearnWorlds simplifies this process, guiding you through creating your first online school. Once your school is set up, you’ll have immediate access to an extensive analytics suite found within the "Reports" section. Here, you’ll discover everything from user growth to marketing performance insights.

I typically advise my clients to focus first on the "Report Center," which provides pre-made reports and the option to create customized segments. This area allows you to quickly pinpoint essential metrics like new user registrations, weekly enrollments, paid versus free enrollments, and user engagement levels. This straightforward setup provides a quick snapshot of your platform's health, allowing you to respond swiftly to trends or issues as they emerge.

Exploring essential reports: User growth and marketing performance

To effectively grow your online course business, user growth and marketing performance are two key metrics to monitor closely. User growth reports indicate the effectiveness of your overall marketing strategy by showing exactly how many new customers your courses attract over time. Tracking weekly enrollments, both paid and free, helps you quickly identify patterns, seasonal trends, and opportunities to scale successful promotional tactics.

Marketing performance reports further enhance these insights by highlighting which marketing campaigns successfully drive sales. By regularly analyzing this data, you can refine your sales funnels, adjust messaging, and better allocate marketing resources to strategies demonstrating measurable results. The transparency offered by these analytics not only saves you money but also helps maximize every marketing dollar spent.

Comparing LearnWorlds with Kajabi: Which LMS fits your needs?

While LearnWorlds is exceptional for analytics-rich, SCORM or HTML5-based course management, Kajabi (grab your free trial and bonuses here) is another LMS I frequently use for my businesses, including eLearning Partners and Athlete with Asthma. Kajabi excels in its straightforward marketing and sales functionality, ideal for businesses that don't need the advanced compliance or certification features found in LearnWorlds.

Choosing between LearnWorlds and Kajabi ultimately depends on your specific requirements. If your course offerings demand robust analytics, certifications, SCORM compatibility, and comprehensive internal training capabilities, LearnWorlds provides significant advantages. However, for straightforward digital course sales focused primarily on streamlined marketing, Kajabi might be more suitable. Understanding these distinctions ensures you select an LMS that truly aligns with your business strategy.

Leveraging analytics for internal employee training

Analytics within LearnWorlds become especially powerful when leveraged for internal training purposes. Businesses often use LMS platforms like LearnWorlds to train employees in critical areas such as sales, customer service, or technical skills. To effectively measure internal training success, you must establish clear KPIs for your team. For instance, if your sales staff currently converts only one out of 100 sales calls, setting a goal of converting five to ten per 100 calls provides a clear target to track using analytics.

LearnWorlds allows you to monitor employee engagement levels, study time, course completion rates, and exam scores. Cross-referencing these metrics against established KPIs reveals the effectiveness of your training program. There are four potential scenarios you might encounter. Firstly, increased KPIs matched by high engagement indicate successful training. Secondly, improved KPIs despite low engagement suggests external factors are driving results, prompting further investigation into alternative resources or training methods. Thirdly, low or stagnant KPIs despite high engagement point to ineffective course material or overly simplistic assessments. Lastly, low KPIs coupled with low engagement clearly signal the need for immediate intervention to boost participation and improve course quality.

Advanced reporting features: AI insights and training matrix

To further refine your approach, LearnWorlds offers advanced analytics features like AI Insights and the Training Matrix. AI Insights lets you directly query the platform for detailed information on popular courses, successful marketing initiatives, and employee performance trends. This feature streamlines your analytics strategy by quickly delivering actionable insights without extensive data analysis.

The Training Matrix provides a visual representation of course performance across your user base. This high-level view instantly identifies popular and underperforming courses, helping you prioritize updates and enhancements. Similarly, Course Insights provides deeper course-specific analytics, empowering you to understand individual course engagement and pinpoint areas for improvement. Leveraging these advanced tools ensures you stay ahead by continuously refining your course offerings and marketing strategies based on accurate, real-time data.

Mobile app analytics: Engaging learners on-the-go

Many LearnWorlds users complement their web-based LMS with the LearnWorlds mobile app. Mobile app analytics track app usage, active users, and engagement rates directly from learners' mobile devices. Since investing in a mobile app involves additional costs, regularly analyzing mobile app analytics is crucial for determining your return on investment.

Tracking app analytics helps confirm if learners genuinely prefer mobile learning or if resources could be better allocated elsewhere. Cross-referencing mobile engagement data against your broader analytics further clarifies how effectively mobile accessibility supports your business goals. For businesses experiencing strong mobile engagement, optimizing your content for mobile delivery becomes a critical step toward sustained growth and learner satisfaction.

Next steps: Making analytics-driven decisions

Harnessing analytics to grow your LearnWorlds-based online course business begins with clearly defined goals and consistent tracking of key metrics. Regularly review reports in user growth, marketing performance, and internal employee training to remain agile and responsive to your learners' needs. Using LearnWorlds analytics effectively not only enhances your business outcomes but ensures learners receive maximum value from your courses.

To help you start immediately, I'm offering a 30-day free trial of LearnWorlds, along with complimentary access to my online course, LearnWorlds Made Simple. This course guides you step-by-step through setting up your LMS, enabling you to start making money and effectively training employees within your first month—before you ever pay a dime. Analytics are the backbone of successful e-learning businesses; leveraging them wisely ensures you remain ahead of the competition and continuously deliver exceptional value to your learners.

Embrace analytics, refine your approach, and watch your online course business thrive.