The New Way to Sell Online Courses (How to Create Exponential Value for Your Business & the World)

Earlier in my career, I spent countless hours trying to grow my online course sales one person at a time. I chased each lead, refined every funnel, and celebrated every $500 sale like it was gold. But at some point, I realized something critical: I was working hard, not smart. I was focused on serving individuals when I could have been serving hundreds—or even thousands—at once. That shift in perspective changed everything.

Today in this post (and in the YouTube video linked here and podcast episode linked here), I want to share the strategy that allowed me and my clients to transform our businesses: the one-to-many model. This approach doesn’t just increase income—it multiplies impact. It’s the new way to sell online courses, one that creates exponential value for both your business and the world.

The Power of Selling One to Many

When I first asked myself, “Would I rather make one $50,000 sale or a hundred $500 sales?” the answer seemed obvious. But the real insight came when I thought about the ripple effect. That single $50,000 sale could mean one company purchasing my course for a hundred employees. One decision. One relationship. One massive impact.

The truth is, selling one-to-one is limiting. You can only reach as many people as you can personally connect with. Selling one-to-many, on the other hand, amplifies everything—your reach, your revenue, and your results. It’s not just about scaling financially; it’s about scaling your purpose.

For mission-driven entrepreneurs, this is especially powerful. Many of us are not in this solely for profit. We want to make a difference. When you sell one-to-many, you make that difference faster. You transform your course from a product into a movement.

A Real-World Example of Exponential Impact

One of my VIP coaching clients, Mario, is a perfect example of this transformation. He runs a company called Wellbeing for All, and his flagship program, Support Over Suicide, has a single mission: to cut the global suicide rate in half.

Now imagine if Mario tried to achieve that goal by selling his $347 course to individuals, one at a time. It would take years—maybe decades—to reach the scale required for global change. But when he began focusing on one-to-many sales, everything shifted. Suddenly, he was partnering with businesses, schools, and organizations that could purchase 100 or even 1,000 licenses at a time.

That’s what exponential impact looks like. One sale now supports entire communities. It’s not just about selling more—it’s about serving better.

Step 1: Multiply Your Offer

Let’s start with something simple but game-changing: take your current course price and multiply it by 100. If your course costs $500, that’s a $50,000 offer. This isn’t a random number—it represents selling your course in bulk to an organization that will distribute it to 100 people.

The math works beautifully. Selling one $50,000 package is much simpler than chasing 100 individual $500 sales. But it also positions you as a partner, not just a vendor. You’re no longer selling a product; you’re offering a solution that transforms teams, departments, and companies.

And if you want to take it even further, multiply your offer by 1,000. This gives you a “one-to-a-lot-of-many” package—perfect for enterprises, universities, or global organizations. In that case, your $500 course becomes a $500,000 offer. It sounds bold, but I’ve seen it work again and again.

Step 2: Add Additional Benefits

Now that you’ve multiplied your offer, it’s time to increase its value. The key to selling one-to-many is understanding the buyer’s perspective. A company purchasing 100 licenses doesn’t just want access—they want implementation, engagement, and results.

So, how do you make it effortless for them? You add layers of support and incentives that make the purchase a no-brainer. This could be a live workshop that kicks off the training, a private onboarding session for administrators, or even a certificate program that adds credibility.

You can also build in bulk discounts. A small percentage goes a long way when scaled across hundreds of licenses. For instance, offering a 10 percent discount on 1,000 licenses feels generous while still bringing in significant revenue.

These benefits aren’t just bonuses—they’re bridges. They connect your course to the client’s larger goals. They make it easier for organizations to say yes and integrate your program into their culture.

Step 3: Update Your Website and Email Sequence

Once you’ve built your one-to-many offers, you need to make them visible. If you already have a course landing page, add two new options: one for 100 licenses and another for 1,000. Keep your one-to-one option as well. This tiered structure gives potential buyers clarity and choice.

If you don’t have a landing page yet, platforms like Kajabi make it simple. I run both of my businesses on Kajabi, and it’s the same platform I use with clients like CoStar and my VIP coaching clients. You can build pages, process payments, and automate your email sequences—all in one place.

Speaking of email sequences, you only need five emails to start. One introduces your freebie, three nurture your relationship with the lead, and one makes the offer. If you already have a sequence running, update it to include your new bulk purchase options. Let people know they can now buy for their entire team, department, or organization.

When I added these one-to-many options to my own offers, I noticed something remarkable. Not only did my revenue per sale skyrocket, but so did my inbound inquiries. Businesses wanted to partner. They wanted to bring my programs to their people.

Tools and Resources for Success

The tools you use can make or break your ability to scale effectively. I recommend Kajabi because it allows you to host your courses, automate sales, and manage relationships all in one ecosystem. You can even set it up so buyers can select how many licenses they want—25, 100, or 1,000—and the system automatically adjusts the price.

For those unsure about the right platform, I built the eLearning Platform Finder™. It’s a free tool that matches you with the best technology for your needs while helping you avoid overpaying by five to 200 times. Whether you choose Kajabi or another platform, the principle remains the same: simplicity drives scalability.

Automation doesn’t replace human connection—it amplifies it. When your systems are streamlined, you have more time to focus on the relationships that matter most.

Real-World Case Studies

At CoStar Group, one of my Enterprise Learning Accelerator clients, we’ve implemented this model with massive success. Their courses now serve students, professors, and professionals across the globe. Professors often purchase bulk licenses for entire classrooms, while industry leaders buy them for entire teams.

In Mario’s case, his Support Over Suicide program has become accredited in Australia as a certified workplace training option. Now, when companies complete mandatory mental health training, they can choose his program. This single decision allows thousands of people to experience life-changing education—while his business grows sustainably.

These examples prove one thing: the one-to-many model works for every kind of mission-driven business. Whether you’re in education, wellness, or corporate training, the principle is universal.

The Future of Learning and Business

This new way of selling online courses isn’t just about income—it’s about alignment. It aligns your business goals with your mission. It aligns your time with your impact. It turns passive income into purposeful income.

When you sell one-to-one, you impact one person at a time. When you sell one-to-many, you create waves. You build systems that teach, transform, and scale. And in doing so, you give your business—and the people you serve—the opportunity to grow beyond limits.

If you’re ready to scale your reach, your revenue, and your results, I invite you to explore my Enterprise Learning Accelerator™. Just like CoStar and my other clients, you can build a scalable learning engine that serves hundreds or thousands while saving your organization six figures annually.

This is the future of learning. This is how we create exponential value for both our businesses and the world.