The Power of an Effective Content Distribution Strategy For Selling Courses

You’ve created a course, and now it’s time to sell it. But how will people find out about it? While there are many ways to market and sell your course, content marketing is our favorite way to do so. It’s safe to say that without a well-defined content distribution plan, even the most engaging and high-quality eLearning content may not reach its intended audience or achieve its desired impact. So in this blog post, we'll dive into why a distribution strategy is crucial and how you can refine yours for success.

Our journey into e-learning content development began with the creation of our first online course back in 2019. Armed with expertise in developing programs for other companies, we thought it would be a breeze to market and sell our course. 

But we quickly learned a valuable lesson – content development is only half the equation; distribution is the other critical piece of the puzzle. Here's why a distribution strategy matters. 

The Keys to an Effective Content Distribution Strategy

#1. Learner Engagement vs. Sales

Focusing solely on learner engagement, aka getting more views, likes, and comments on your content, can be a distraction. While engaging content is essential, it doesn't guarantee sales. A solid sales strategy is what truly converts learners into paying customers. Concentrate on connecting with your audience and addressing their pain points to drive conversions.

#2. Avoiding Expensive Tools Fallacy

Expensive content development tools don't guarantee success if the content doesn't resonate with your audience. The best course creators understand that simplicity and value are what matter most. Sometimes, a simple screen capture or a cell phone recording can be just as impactful as highly produced content.

Related Read: How to Make Professional Training Videos at Home: A Complete Guide

#3. Subject Matter Expertise Doesn't Equal Success

Having top-notch subject matter experts is fantastic, but the expertise alone won't ensure success. Your distribution strategy is key to effectively communicating the value of your course and motivating learners to enroll.

How Do You Develop an Effective Content Distribution Strategy? 

#1. Understand Your Audience

Identify your target learners and understand their pain points and needs. Tailor your distribution messaging to resonate with them and clearly communicate the benefits of your eLearning content.

Related Read: How to Identify Your Target Audience for eLearning Program or Online Course?

#2. Embrace a Multi-Channel Approach

Leverage multiple distribution channels to reach a wider audience. Utilize social media, email marketing, webinars, and partnerships to expand your course's reach and engagement.

#3. Invest in Sales and Marketing Strategies

Devote time and resources to crafting a robust sales and marketing plan. Develop compelling sales copy, create persuasive landing pages, and utilize data-driven marketing tactics to drive conversions.

#4. Utilize Relevant eLearning Platforms 

Choose an eLearning platform that supports your distribution strategy. Look for features that enhance learner experience and allow easy tracking of engagement and progress. We use Kajabi for our courses as it includes everything you need to host, market, and sell your course. 

Related Read: Is Kajabi Worth It? We’ve Created a Course In Kajabi, And Here is What We Found

#5. Measure and Adapt

Regularly monitor the performance of your distribution efforts and analyze data to make informed decisions. Adapt your strategy based on the insights gathered to optimize results.


Remember, content development and distribution go hand in hand in the eLearning world. While engaging content is vital, it's your distribution strategy that ensures your course reaches the right audience and makes a significant impact. Invest in refining your distribution plan and witness the transformative power it can have on your eLearning journey.

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