The Power of Effective Training Videos: Why Video Training Works

In today's fast-paced world, video has become the dominant form of content consumption. From YouTube to TikTok, people are immersed in videos, making it a powerful tool for various purposes, including employee training. In this blog post, we will explore the effectiveness of video training and the three key reasons why it should be an essential part of your employee development strategy.

3 Reasons Why Training Videos Are Effective

#1. Meet Your Learners Where They Are

The key to effective training is to engage learners on their terms. Since most individuals are already accustomed to learning through videos on platforms like YouTube and TikTok, it makes perfect sense to deliver your training in the same format. Embracing video training enables you to connect with your employees on familiar ground, increasing their receptiveness to the material.

You can take advantage of existing video-sharing platforms like YouTube to attract potential employees and customers while simultaneously training your current workforce. Additionally, you can host your videos on eLearning platforms like TalentLMS, LearnWorlds, or Kajabi, ensuring a smooth experience and accessibility for your learners.

#2. Show and Tell with Ease

Video offers an excellent medium for demonstrating processes, systems, and procedures. With screen capture software like Loom, you can effortlessly create videos that showcase step-by-step guides, presentations, or even hands-on activities. Whether it's teaching a new software feature, a mechanical process, or a physical activity, video allows you to provide clear, visual instructions that resonate with learners.

By integrating the power of visual demonstration with audio explanations, you cater to different learning styles. Some learners may prefer auditory learning, while others grasp concepts better through visual cues. Video training bridges this gap and ensures a comprehensive learning experience.

Related Read: How to Make Professional Training Videos at Home: A Complete Guide

#3. Enhance Accessibility and Inclusivity

Video training promotes accessibility and inclusivity in the learning environment. By combining audio and visual elements, you accommodate various learner profiles, catering to those who learn better through listening or seeing, as well as those who benefit from both modes of learning.

Furthermore, embracing video training ensures compliance with ADA (Americans with Disabilities Act) guidelines. Captioning your videos makes the content accessible to individuals with hearing impairments, offering equal opportunities for all learners.

Related Read: DIY vs. Done for You Course Creation vs. Hiring an Online Course Creation Consultant?


Incorporating effective training videos into your employee development program is a strategic move to boost engagement and ensure a successful learning experience. By meeting your learners where they already spend their time and delivering engaging content through videos, you create an environment where training is embraced and enjoyed.

If you're eager to harness the power of video training and take your employee development to the next level, don't miss our free masterclass. In just 45 minutes, you'll gain valuable insights on crafting impactful eLearning programs that leverage the effectiveness of video training, empowering your employees to excel in their roles.

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