Should You Hire a Digital Marketing Agency to Help Sell Your Online Course?

Originally published on linkedin.com

If you are selling an online course, the answer to “Should you hire a digital marketing agency?” depends on your situation. To get to this answer, you want to ask yourself three questions about what you already have. 

If you have all of these things and want to hire an agency to help you, go for it. If you don’t have these things, only hire an agency that will help you get those things. If they focus on impressions, leads, and other figures, don’t hire them. So, what are the three things you’ll need to consider? 

#1. Do You Have an Automated Sales Funnel? 

Start by asking yourself whether you have an automated sales funnel. If you don’t already have one, don’t hire an agency unless they say that making one will be a priority. If you don’t have a sales funnel and an agency says they know how to set up this automated funnel, then go ahead and consider their pricing. Hire them if it fits your budget and makes sense. 

There are a few important things you’ll want in this sales funnel. To start, you need a lead magnet, such as a masterclass. Then, you will need a few landing pages. For example, we have landing pages for signing up for our masterclass, delivering the course, and promoting the course. 

You will also need a sales email sequence that people will be added to when they sign up via the lead magnet. That sequence must be of high value to your customers. This requires understanding your learners. So, if an agency doesn’t understand your learners, you don’t want to hire them for this. 

#2. Do You Have at Least One Course Sale?

The next thing to check is whether you have at least one course sale. A successful sale means that you got the language right and correctly identified your learners and target market. Remember that a digital marketing agency won’t know your learners as well as you do. 

#3. Do You Have Learner Feedback? 

Finally, you want to make sure you already have learner feedback before hiring an agency. Or you can hire an agency that will make getting learner feedback a priority. This feedback is crucial, and not just for improving your course. It is also important for getting testimonials. Testimonials from satisfied learners are one of the most valuable marketing tools you can have. 

Conclusion

To answer the question, “should you hire a digital marketing agency,” you need to first think about what you already have in terms of marketing. Do you have an automated sales funnel, at least one course sale, and learner feedback? If you have all of those things and want help from a digital marketing agency, go ahead and consider it. 

If you don’t have all three of those things, only consider digital marketing agencies that will help you create what you are missing. And they should not charge you more than you can afford to do so. If a digital marketing agency doesn’t want you to have those things in place, then you will be wasting money when you hire them.