Why Corporate Training Videos Are Essential for Employee Development

Investing in corporate training and development is crucial for organizations that want to stay competitive in today's fast-paced business environment. 70% of employees would leave the company if offered learning and development opportunities at another job. 

One effective way to enhance employee learning and engagement is through the use of corporate training videos. In this blog post, we will explore why corporate training is important, why investing in employee training and development is beneficial, and how video production can support these efforts.

Why invest in Employee Training and Development? 

Let’s face it – employees are company’s most valuable assets. Investing in employee training and development is essential for the growth and success of any organization. It not only enhances the skills and knowledge of employees but also boosts their motivation and job satisfaction, resulting in increased productivity and improved performance.

Providing regular training opportunities to employees helps them stay up-to-date with the latest industry trends and technologies, which in turn enables them to deliver better quality work and contribute more effectively to the organization. 

Moreover, investing in employee development shows that the organization values its employees and is committed to their growth and success, which helps in attracting and retaining top talent. 

Now, let’s look at why corporate training video production is key to accomplishing employee training and development goals. 

Why Are Corporate Training Videos Essential for Employee Development? 

#1. Learning Through Video

Nowadays, people of all ages rely heavily on video content for learning. From Baby Boomers to Gen Zers, individuals are already accustomed to learning through platforms like YouTube, TikTok, Instagram, and LinkedIn. Incorporating video into corporate training allows organizations to meet employees where they are and provide engaging learning experiences. Moreover, data shows that people are 95% more likely to remember what they watched in a video versus a text. This means that video has higher retention rates than any other format. 

#2. Easy and Cost-Effective Production

Creating corporate training videos no longer requires a large budget or sophisticated equipment. With the advancement of technology, powerful smartphones, and user-friendly software have made video production accessible to everyone. 

Platforms like Loom offer affordable and convenient screen capture software, enabling organizations to create professional-looking training videos with ease. By investing their time and adopting a video-first mindset, companies can produce high-quality training content in-house or collaborate with a video production company for more complex projects.

#3. Multiuse and Automation

Corporate training videos offer a multitude of uses and can significantly enhance efficiency within organizations. Firstly, they can automate the onboarding process, saving time and resources. By developing video trainings, companies can provide new hires with comprehensive onboarding materials that can be accessed at their own pace. This empowers employees to learn independently while freeing up HR professionals from repetitive onboarding tasks. 

Additionally, corporate training videos can capture and preserve valuable tribal knowledge within an organization. By documenting the expertise of key employees, organizations can ensure that critical knowledge is not lost when employees leave or retire.

#4. Additional Revenue Stream

Developing corporate training videos can also open up new revenue opportunities for organizations. Companies can repurpose their training content and sell it to other businesses or consumer markets. By making slight modifications to the training materials, organizations can create additional revenue streams and expand their reach beyond their internal training needs. This approach allows companies to leverage their existing knowledge and expertise to generate profits while contributing to the growth of their industry.

Related Read: 7 Types of eLearning Methods for Corporate Training

Conclusion

Investing in corporate training and development is crucial for fostering a skilled and engaged workforce. Incorporating video production into training initiatives provides numerous benefits, including increased learner engagement, cost-effective production, automation of processes, and the potential to create additional revenue streams. Whether organizations choose to create training videos in-house or work with a video production company, embracing video as a training tool is essential for driving employee development and achieving long-term success.