The Best Online Course Launch Strategy for Sustainable Growth

Knowing how to launch your online course is as important as building a course for real learners. When we built our first online course, we were clueless about how to market it effectively. We poured hundreds of thousands of dollars into various marketing channels, accumulating a staggering $150k of debt in the process. From PPC to social media, email marketing to SEO, we tried it all, hoping for sales to pour in. We got two sales. Two. 

So, we went back to the drawing board, created another course, and completely redefined our online course launch strategy. 

Today, despite having a modest following of 2,000+ subscribers on YouTube and less than 3,000 subscribers on our email list, we're generating a passive income of $2k to $3k per month, without spending a dime on advertising.

How did we achieve this feat? In this blog post, we’ll share with you exactly what we do to market and sell our course. 

Evergreen Online Course Launch Strategy That Works

Building Your Email List

First and foremost, building an email list is paramount. Even if you only have a few followers on social media, you can start building your email list today. 

Platforms like Kajabi offer comprehensive solutions for hosting your course and managing your marketing efforts seamlessly.

Related Read: How to Use Kajabi for Email Marketing

Crafting Your Email Funnel

Once you've established your email list, the next step is to create an effective email funnel

This automated sequence of emails is your ticket to driving sales and conversions. There are two main types of email funnels: evergreen sequences and promotional sequences.

  • Evergreen Sequence is ideal for beginners or those with a small email list. It allows you to continuously nurture leads and drive sales over time.
  • Promotional Sequence is best for those with larger email lists. It’s designed to generate buzz and drive sales during a specific launch period.

Leveraging Other Platforms

In addition to email marketing, don't overlook the power of other platforms such as social media, YouTube, blogs, and more. These channels can serve as valuable touchpoints for engaging with your audience and driving traffic to your course. For example, we create YouTube videos every week, and when someone finds any of our videos, they can see a link in the description and the pinned comment to watch our Free Masterclass. If they are ready for more in-depth content, they sign up and watch it. After they watch it, they are more likely to buy our course. 

Strategic Promotions

When it comes to promotions, timing is everything. By strategically planning your launches around key events or holidays, you can capitalize on seasonal trends and maximize your sales potential. Aim for quarterly promotions to maintain a steady stream of revenue while avoiding overwhelming your audience with too many offers. 


Launching an online course doesn't have to be a daunting task. By following a strategic course launch strategy, you can set yourself up for success and achieve your entrepreneurial goals. Remember to focus on building your email list, crafting compelling email funnels, leveraging various platforms, and timing your promotions strategically.

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