How to Sell eLearning Courses Online: A Proven Strategy for Success
Do you have an expertise or experience you're eager to share with others through an educational product? If so, you're in the right place. Before you put in all of the work of creating a course, it’s wise to think ahead and figure out how you’re going to sell it. In this blog post, we will explore the three key steps to successfully selling eLearning courses online, allowing you to reach and impact a wider audience with your expertise.
How to Sell a Video Course Online?
#1. Create a High-Value Lead Magnet
The first step to selling your eLearning courses is to offer a high-value lead magnet. A lead magnet is a free resource that provides valuable and actionable content directly related to your educational product. The key here is to ensure your lead magnet is truly high-value and not just a teaser.
When creating your lead magnet, remember to be authentic and transparent. Avoid over-promising and under-delivering, as it may lead to disappointment and a lack of trust from your audience. Instead, focus on delivering content that genuinely helps and educates your potential customers, leaving them eager to learn more from you.
#2. Implement an Automated Email Sequence
Once you have your lead magnet set up, it's crucial to have an automated email sequence in place. This sequence is divided into two parts: a sales email sequence and a nurture sequence.
The sales email sequence is designed to engage and educate your potential customers about your eLearning course. Provide them with additional information about the benefits of your product, addressing their pain points and showcasing how your course can transform their lives.
The nurture sequence, on the other hand, is all about building a long-term relationship with your audience. Continue providing valuable content, tips, and advice that help your subscribers even if they don't purchase immediately. By nurturing this relationship, you increase the likelihood of conversions over time as your audience becomes more familiar and trusting of your expertise.
By the way, we use Kajabi for selling our course, and we absolutely love it. It allows you to build a website, host webinars, and set up funnels and email sequences all in one place.
- Kajabi Tutorial: How to Use Kajabi for Email Marketing
- How to Build a Sales Funnel in Kajabi?
- Webinar Sales Funnel: Sell More with Webinars
#3. Craft a Compelling Sales Page
Once you have engaged your audience with the lead magnet and email sequences, it's time to direct them to a compelling sales page. A well-crafted sales page is essential in convincing potential customers that your video course is worth investing in.
Make sure your sales page includes:
- A captivating story that connects with your audience on a personal level.
- Clear explanations of the benefits and outcomes your course offers.
- Testimonials or success stories from satisfied customers to build credibility.
- A strong call-to-action that encourages visitors to take the next step and enroll in your course.
Remember, your sales page is your virtual storefront. Put in the effort to make it visually appealing, user-friendly, and persuasive.
- How to Fix an Online Course That Isn’t Selling
- How to Increase Online Course Sales Without Breaking the Bank
- Should You Hire a Digital Marketing Agency to Help Sell Your Online Course?
By following these three key steps – creating a high-value lead magnet, implementing an automated email sequence, and crafting a compelling sales page –, you'll be well on your way to successfully selling eLearning courses online.
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