What Does a Custom Course Creation Process Look Like?

If you decided to hire a company that specializes in “done for you” course creation, you might’ve wondered, “What does a custom course creation process actually look like?” Chances are, you haven’t created an online course before, so this question is completely natural.

In this blog post, we will walk you through our custom course and eLearning development process based on the proprietary system we’ve developed and used to create courses and eLearning programs for notable companies like Disney, Initiative One, Dish, Urban Ed Academy, CDC, We Work, and more.

Our Custom Course Creation Process Step by Step:

Step #1. Identify Your Learners

The first step in our custom eLearning course development process is identifying your target audience. Understanding your learners' needs, preferences, and goals is crucial. By tailoring the content specifically to them, you can ensure maximum engagement and actionable results. To learn more about learner identification, check out our free masterclass.

Step #2. Create a Learner Transformation Statement (LTS)

Crafting a clear LTS is essential for effective course design. Determine where your learners are when they begin the course (point A) and define the desired outcome (point Z) they will achieve by completing the program. The LTS captures the pain points and transformation your course will provide, guiding learners toward their goals.

Step #3. Milestones and Learning Outcomes

To facilitate learner progress, break the course journey into milestones or learning outcomes. Similar to chapters in a book, these milestones make the learning experience more manageable. Aim for three to five milestones, but adjust based on the specific needs of your learners. By achieving these smaller goals, learners will stay motivated and focused on completing the course.

Step #4. Outline Your Course

Create a detailed outline that maps out the content for each milestone. Break down the milestones into subtopics or sub-modules that contribute to achieving the specific learning outcomes. This structured approach allows for easier comprehension and enables the creation of micro-learning segments, enhancing learner engagement.

Step #5. Prepare Subject Matter Experts (SMEs)

If you're not the subject matter expert yourself, involve SMEs who will contribute to the course content. Properly prepare your SMEs to ensure they deliver engaging and valuable material. Prepping SMEs is essential for establishing a connection with learners and fostering learner engagement throughout the course.

Step #6. Record and Create Content

Once your outline is complete and your SMEs are prepared, it's time for the eLearning content development process – creating the course content. Depending on the format, such as micro-learning videos or authored e-learnings, follow the outlined structure to develop high-quality content that aligns with your milestones and learning outcomes.

Step #7. Implement Technology

At this stage, you will implement a learning management system (LMS) or a learning experience platform (LXP) to deliver your e-learning course effectively. Choose a suitable technology solution that aligns with your course goals and provides a seamless learning experience for your learners. Consider platforms like Kajabi, Talent LMS, TalentCards, or LearnWorlds.

Step #8. Distribution - An Essential Step

Though listed as the last step, distribution should be a priority. Ensuring that learners can access and enroll in your course is vital for its success. Implement marketing and promotional strategies to attract and engage your target audience. Distribution efforts should begin early in the course creation process to maximize its reach and impact.

Conclusion

Creating a custom e-learning course involves a step-by-step process that considers learner needs, content development, technology implementation, and effective distribution. By following this comprehensive course creation process, you can develop engaging and impactful courses tailored to your learners' requirements.

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