The goal of creating an external course is to sell it. But what do you do if your online course isn’t selling? We suggest the following five tips if you’re wondering why online courses fail. You should also keep these in mind as you design your course and your marketing strategy, as following the...

When creating an eLearning course, you inevitably come across a term learning management system (LMS) which is a technology that hosts and distributes your course content. But what about the next-generation digital learning environment (NGDLE)? Let’s take a closer look at what the two types of sy...

The process of how structuring online courses is fairly straightforward when you think about it. You start from a higher level of organization and work your way down. The entire structure focuses on an A-to-Z journey for your learners. 

Step #1. Start With A-to-Z and the Learner Transformation...

Purchasing an eLearning content library can be an incredibly convenient way of amassing the content you need. Whether you buy an eLearning content library or take the time to create one yourself, you will need to know how to use it to get the best results. There are three main steps to get the mo...

Most companies want to reduce employee turnover, but it is quite challenging. You can offer good benefits and compensation, but it’s not always enough to keep your employees happy and engaged. What if your employee moves? Or what if someone can offer them even better benefits? While you work on h...

No matter what type of course you teach, you would always aim to maximize student comprehension. After all, your students need to understand what you are teaching to get the most value out of the course. But how can you improve student comprehension? 

#1. Give Action Work, Not Traditional Homewo...

You might wonder why someone would buy something they can get for free, including online courses. But there are some very good reasons people buy online training courses even when they could find the information elsewhere for free. Take advantage of these factors to want to create and sell your c...

Originally published on elearningindustry.com

Motivating Employees To Complete Their Training

It’s a common mistake to assume you don’t have to market internal courses to your employees. In reality, motivating employees to complete training is crucial. It is actually more important than marketi...

Originally published on linkedin.com

Every company will have its own set of mandatory training programs, but depending on your industry, you might expect to have a lot of it. You can’t opt to skip this type of training because of the need for compliance. However, you can make the training more engag...

Companies are always looking to streamline their hiring and training processes. You may not realize it, but eLearning for employee onboarding can be a powerful tool. When used correctly, eLearning lets you automate several crucial parts of the hiring process, saving you time and reducing stress f...

The best way to market your course is via a lead magnet. With a lead magnet, you can create an automated sales funnel and attract learners. But creating a great lead magnet is crucial. We’ve divided the process into three main components, using our MasterClass lead magnet as an example. 

Step #1...

Our two favorite external e-learning LMSs are Kajabi and LearnWorlds. They are excellent options with overall similar features and functionality but a few key differences. Take a closer look at the features of LearnWorlds vs. Kajabi. 

Pricing and Packages: Kajabi Advantage

If you just look at t...

Originally published on medium.com

Whether you want to know how to be a confident presenter when recording your own eLearning videos or need to train your subject matter experts (SMEs) to be confident, we have some good tips for you. Keep these in mind, and you will not only improve your on-scre...

Originally published on linkedin.com

If you are selling an online course, the answer to “Should you hire a digital marketing agency?” depends on your situation. To get to this answer, you want to ask yourself three questions about what you already have. 

If you have all of these things and want...

Creating and marketing an eLearning course requires a great deal of content creation. You have to create the content for your course and don’t necessarily want that process to take too long. But you will also need to create content consistently to market it. After all, you will market it via vari...

Whether you are selling your online course externally or need to market an eLearning program internally, you will have to work on branding, as it is a key part of marketing. Online course branding may seem overwhelming, but you don’t have to overthink things like the color choice. Instead, there ...

Many course creators find it convenient to have access to a content library. After all, this saves you the need to create that content from scratch. Conveniently, you can choose a learning management system (LMS) that has a content library built into it. We’ve rounded up our favorite LMS content ...